Contact
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Harriet Harnden's race bike and name plate at Val di Sole
Harriet Harnden's race bike.

Brand marketing

Marketing for brands in action sports and motorsport. We plan and run campaigns, content, events and merchandise, and bring in the right talent and teams when the plan calls for them.

Talk to us about your brandSee our work

What we do

Riders and fans can tell when a brand doesn't belong. We make sure yours does, then plan and run everything that follows.

  • Campaigns and activations

    Product launches, pop-up shops, race-weekend activations, signings and appearances, planned and run end to end.

  • Content and social

    Photo, film and social content made with the athletes through NET Media, plus the channel plan to get it seen.

  • Talent

    Which talent and events suit your brand, what the partnership should deliver, and the fees, rights and deliverables to get there.

  • Brand, design and merchandise

    Identity, packaging, print and product design, through to production, online stores and retail.

  • Market entry and consulting

    Advice and introductions for brands new to action sports. We helped HIT Recognition move from rugby into downhill mountain biking, and NET Media made the launch film for 6D Helmets' ATB-3 downhill helmet with AON Racing. Derek Radel, who leads our US operation, also brings ten years in marketing and product development at 6D, including the ATB-3.

Talk to us about your brandSee who we represent

How we work with brands

We don't just connect brands with people. We help build programmes that create lasting value.

It starts with understanding your objectives, audience and budget. From there, we develop a tailored approach, whether that's finding the right ambassador, activating a product launch, building a creator programme or developing a long-term partnership strategy.

We bring together the right people, ideas and opportunities, then manage the details. Contracts, deliverables, usage rights and timelines, ensuring everyone is aligned from day one.

Once live, we remain actively involved. From campaign activation and content planning to creator management, community engagement and partnership development, we help turn ideas into activity and activity into results. As a boutique agency, we're accessible, responsive and invested in the long-term success of every partnership.

Selected work

Partnerships, launches and series we have delivered with our talent.

HIT Recognition

HIT Recognition

HIT Recognition makes wearable head-impact sensors, with an established base in rugby and traditional sports. NET Performance is HIT's commercial partner, leading its marketing, brand and website, and introduced the brand to downhill mountain biking through Rónán Dunne, Reece Wilson, Hattie Harnden, Sam Reynolds and AON Racing.

6D Helmets

6D ATB-3 launch

The launch film for the all-new 6D ATB-3 full-face helmet, with AON Racing's Reece Wilson and Hattie Harnden. NET Performance wrote the brief, brought in the riders, ran the shoot and cut the film.

Josh Carlson, powered by Triumph

Carlson Off Course

A YouTube series that follows Josh Carlson between rounds of the Mountain Bike World Cup on Triumph adventure bikes, stopping in mountain towns, villages and cafés to talk to the riders and friends along for the ride.

All work

Tell us what you have in mind

Whether you race, run a team or market a brand, a short note is enough. We will give you a straight answer on how we can help.

Start a conversationinfo@netperformance.co.uk