NET Media
6D ATB-3 launch
by
The launch film for the all-new 6D ATB-3 full-face helmet, with AON Racing's Reece Wilson and Hattie Harnden. NET Performance wrote the brief, brought in the riders, ran the shoot and cut the film.
Results
The brief
6D Helmets has backed AON Racing since 2025, with Reece Wilson leading the team's work testing and developing 6D's products.
The ATB-3 is 6D's new full-face helmet for downhill and BMX, built on its ATR-3 motocross helmet with a smaller shell and 6D's ODS suspension inside. It needed a launch film, made with the team's riders.
The thinking
What we made
Film and site
Visit the site
The launch
The athlete
View profileCredits
NET Performance
Brief, riders, shoot and edit
Riders
Reece Wilson and Hattie Harnden, AON Racing
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6D ATB-3 launch
The launch film for the all-new 6D ATB-3 full-face helmet, with AON Racing's Reece Wilson and Hattie Harnden. NET Performance wrote the brief, brought in the riders, ran the shoot and cut the film.
- Client or partner
- 6D Helmets
- When
- 2026
- What we did
- Creative brief, Riders, Shoot production, Edit
- Sport
- Mountain bike
The brief
6D Helmets has backed AON Racing since 2025, with Reece Wilson leading the team's work testing and developing 6D's products.
The ATB-3 is 6D's new full-face helmet for downhill and BMX, built on its ATR-3 motocross helmet with a smaller shell and 6D's ODS suspension inside. It needed a launch film, made with the team's riders.
Our role
NET Media made the film for 6D from start to finish:
- The creative brief
- The riders: Reece Wilson and Hattie Harnden of AON Racing
- Producing the shoot
- The edit
The film puts the helmet where it belongs, on the riders at full speed in the woods, and goes inside the shell to show the ODS suspension that sets 6D apart.
On Instagram
Outcome
The film went out on 6D Helmets' YouTube channel as the launch film for the all-new ATB-3.
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