Built around talent.
NET Performance is a talent management, media and brand-building agency specialising in action sports and motorsport, based in the UK and USA and working worldwide. We represent individual talent, teams, and work with the brands that partner with them.
Our story
NET Performance was founded by Paul in 2018.
After more than 30 years in the corporate world and a lifelong passion for adventure sports, he saw an opportunity to help athletes navigate the commercial side of their careers. What started as a way to remove the complexity of contracts and sponsorship negotiations quickly grew into a business built on connecting people and brands through authentic, long-term partnerships.
As the business evolved, April joined the team, bringing more than 20 years of experience in brand, marketing and commercial strategy. Her expertise expanded NET's capabilities beyond athlete representation into brand partnerships, content, communications and growth-focused marketing support.
Today, NET Performance works with athletes, teams, creators, broadcasters, musicians and brands, building partnerships, managing careers and creating opportunities that deliver lasting value for everyone involved. As a boutique agency, we remain accessible, responsive and invested in the long-term success of every client and partner.
No a**holes.
Our one rule
We only work with good brands and good people. No exceptions.
How we see representation
The Paladin Principle
A paladin is a champion. Someone who stands for another. That is how we see representation.
We don't simply represent talent. We champion it.
How we work
What brands and talent can expect from us.
Fit comes first
We get to know our talent and clients personally, and we only create partnerships that genuinely fit the people, products and audiences involved.
Put it in writing
Fees, deliverables, usage rights and contract terms are agreed before anything goes live. Clear agreements provide clarity and protection for everyone.
Stay beyond the announcement
Signing a deal is only the beginning. We stay involved throughout the partnership, helping to manage relationships, support activations and navigate any changes along the way, with one point of contact throughout.
Think long term
We're focused on building sustainable careers, brands and partnerships. Whether you're talent looking to grow your profile or a brand looking to create lasting impact, we always look beyond the next campaign to what comes next.
At a glance
40+
Athletes represented
15+
Years of combined experience in action sports
Global
Based in the UK and USA, working with athletes and brands worldwide
Tell us what you have in mind
Whether you race, run a team or market a brand, a short note is enough. We will give you a straight answer on how we can help.