Brand marketing
Carlson Off Course
by
A YouTube series that follows Josh Carlson between rounds of the Mountain Bike World Cup on Triumph adventure bikes, stopping in mountain towns, villages and cafés to talk to the riders and friends along for the ride.
Results
c. 5,000 km
On the bikes between rounds
5
World Cup rounds
7
Partner brands
The brief
World Cup fans know Josh Carlson from Carlson On Course, the segment on the race broadcasts where he rides each track and talks viewers through it. Carlson Off Course plays on that name. It is about everything between the rounds.
The World Cup travels to some of the most beautiful places in the world. The idea was for Josh and friends to ride from round to round on Triumph adventure bikes, through the mountains, towns, villages and cafés along the way.
The thinking
What we made
Film and site
Visit the site
The Carlson Off Course series intro.
The launch
The athlete
View profileCarlson Off Course
A YouTube series that follows Josh Carlson between rounds of the Mountain Bike World Cup on Triumph adventure bikes, stopping in mountain towns, villages and cafés to talk to the riders and friends along for the ride.
- Client or partner
- Josh Carlson, powered by Triumph
- When
- 2026 season
- What we did
- Brand partnerships, Series identity, Title sequence
- Sport
- Mountain bike
The brief
World Cup fans know Josh Carlson from Carlson On Course, the segment on the race broadcasts where he rides each track and talks viewers through it. Carlson Off Course plays on that name. It is about everything between the rounds.
The World Cup travels to some of the most beautiful places in the world. The idea was for Josh and friends to ride from round to round on Triumph adventure bikes, through the mountains, towns, villages and cafés along the way.
Our role
NET Performance partnered the series with seven brands:
- Triumph
- 6D Helmets
- Cardo Systems
- Alpinestars
- GoPro
- Quad Lock
- Thule
We also designed the Carlson Off Course logo and its animated title sequence.
Josh hosted, with riders and friends along for parts of the ride. Ben Lovell rode the Stelvio Pass and the Swiss Alps with him.
The route ran from Loudenvielle in the French Pyrenees to Leogang in Austria, by way of the Stelvio Pass and the Swiss Alps. Previews went out on Josh's Instagram as they rode, filmed on GoPro.
On Instagram
https://www.instagram.com/p/DZqUfW9oJ8G/ https://www.instagram.com/p/DY5Jg3oonoq/
Outcome
The trailer and previews went out on Josh's Instagram, three of them co-posted with NET Performance, and the full series was made for YouTube.
c. 5,000 km
On the bikes between rounds
5
World Cup rounds
7
Partner brands
Tell us what you have in mind
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