Reece Wilson in the AON Racing pit at Whistler — Reece Wilson.

Talent management

We represent talent and teams in action sports and motorsport. Contracts, sponsorship, media and the plan for what comes next, handled by one team that knows your sport.

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How we see representation

The Paladin Principle

A paladin is a champion. Someone who stands for another. That is how we see representation.

We stand firmly on the side of the people we represent. We protect their interests, champion their ambitions and build careers that go beyond the next contract, race or season.

Exceptional talent deserves more than an agent. It deserves people who see the whole picture, who challenge when something isn't right, negotiate when something can be better and find opportunities others haven't seen.

We protect what our clients have built. We defend their rights, reputation and commercial interests. And when difficult decisions need to be made, we stand beside them.

Technology and intelligence will increasingly strengthen our ability to do this. But NET will remain fundamentally human: built on trust, judgement, relationships and a deep understanding of the individual.

We don't simply represent talent. We champion it.

What we handle

A successful career is built on more than performance alone. We look after the business side of what you do, so you can focus on what you do best, without the added pressure of everything else.

Representation and contracts
We negotiate with a clear view of your market value and potential, and we read the small print so you don't have to.
Sponsorship and partner search
We get to know you first, then identify partners whose products, values and audiences genuinely align with your own. Whether you're an athlete, broadcaster, musician, creator or public figure, we focus on partnerships that are authentic and create long-term value for everyone involved.
Team sponsorship
Sponsorship packages, partner search and commercial planning for race teams.
Media and your own channels
Content, press and social planned with NET Media, so your channels work for you and for your partners.
Career and personal brand
The strongest personal brands are built with the long term in mind. We help our clients define who they are, what they stand for and how they're perceived, creating opportunities that extend beyond a single season, project or role. For those looking to develop their profile further, our Personal Brand Incubator provides the structure and support to grow an audience, strengthen commercial value and build a lasting platform.
Insurance
For clients in mountain biking, we provide access to specialist riding insurance at a preferred client rate, with cover available for riding across Europe, the USA and Canada.

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At the top of their sport

Recent wins and firsts from the talent and teams we represent.

Deals we've brokered

Sponsorship and partnership deals we've negotiated for the talent and teams we represent.

Your brand next?

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What brands say

How it works

Every career starts with a conversation about where you are now and where you want to be.

Together, we build a roadmap, identifying the partnerships, opportunities and platforms that will help you achieve your goals. We negotiate deals, manage conversations and make sure every agreement is structured properly before it goes live.

As a boutique agency, we stay closely involved throughout the journey. Opportunities evolve, priorities change and unexpected challenges happen. Whether you're changing teams, launching a new venture, recovering from injury or exploring life beyond sport, you'll always have one trusted point of contact and a team that's invested in your long-term success.

Rónán Dunne holding the Irish flag above his head at Les Gets, 2025 — Rónán Dunne, Les Gets 2025.

Who we represent

Downhill world champions and World Cup winners, an Enduro World Cup overall winner, a freeride pioneer, a two-time Battle at the Berrics champion skateboarder, race teams in downhill and supercross, a TV presenter and a musician.