Personal Brand Incubator
For riders who have the results but not yet the business behind them. We build the brand, the audience, the products and the partners from the ground up, so the career keeps paying after the racing stops.
Four stages, one team
01
Commercial audit
Where you stand today: your brand, your channels, your audience and what a sponsor would realistically pay for.
02
Brand build
Identity, channels and a content plan, through to your own products: design, production and the launch of a merchandise drop.
03
Partner pipeline
We approach the brands that fit you, then pitch, negotiate and close. You get on with racing.
04
Ongoing management
Commercial, legal and day-to-day management, handled by one team for as long as you are with us.
From idea to drop
How we built RD8 with Rónán Dunne: the brand, the first collection, the launch and his own website.
What we build
A rider's brand is more than a logo and an Instagram account. We build every part of it, end to end, and make sure each part earns.
Identity and channels
A clear identity, a consistent look and the right channels, so brands and fans recognise you straight away.
Content
A plan for what you post, film and publish through the season, and the people to make it, through NET Media.
Products and merchandise
Your own range, managed end to end: design, samples, suppliers, the online shop and the launch.
Income that stays yours
Direct-to-fan income from products, content and events, which keeps its value whatever happens with a team or a sponsor.
Incubator work
Brands our riders own, built and launched with us.
Rónán Dunne
RD8
Rónán's own brand, built from scratch: the RD8 identity and first collection, and ronandunne.com with its own store, media centre and partners section.
Malcolm Stewart
Rivell Fishing
The fishing apparel brand Malcolm launched in January 2026, and the custom Shopify store we designed and built for it. Rivell is part of our incubator, and our work with Malcolm is on Rivell only.
Who it is for
Riders at the tipping point: winning, or close to it, with a growing following and no commercial set-up behind them yet. The programme is intensive and built around each rider, not a template.
Tell us what you have in mind
Whether you race, run a team or market a brand, a short note is enough. We will give you a straight answer on how we can help.