NET Media
The Outside Line Podcast
by
A motorbike racing podcast with commentary duo Jack Burnicle and James Whitham, produced by NET Media from the first episode: two seasons, 27 episodes and more than 920,000 views on YouTube.
Results
920K+
Views on YouTube
Channel total, 27 October 2026
27
Episodes
Two seasons, May 2025 to October 2026
11.2K
YouTube subscribers
27 October 2026
Guests include James Toseland, Dougie Lampkin and Peter Hickman
On YouTube, Apple Podcasts, Spotify and Amazon Music
The brief
The Outside Line is a video and audio podcast about motorcycle racing, hosted by commentary duo Jack Burnicle and James Whitham. It draws on Whit's racing career and Jack's years in the commentary box, with guests from across the sport.
It started from nothing: no name, no channel and no audience. It needed an identity, a studio set-up and a release rhythm that could keep pace with a racing season.
The thinking
What we made
Brand
- The OSL mark and identity
- Podcast and episode artwork
Production
- 27 episodes across two seasons
- 4K video and audio recording
- Studio and on-location guest interviews
Channel
- The Outside Line YouTube channel
- Ad-free episodes for YouTube Members
- Bonus behind-the-scenes content
- A monthly members draw
Distribution
- Apple Podcasts
- Spotify
- Amazon Music
- Global Player
Film and site
Visit the site
Episode 1, "Start Your Engines", May 2025.
The launch
1 May 2025
Episode 1, "Start Your Engines", goes out on YouTube and podcast platforms.
13 Dec 2025
2025 British Superbike champion Kyle Ryde joins for episode 11.
1 Mar 2026
Season two opens with episode 15.
14 Jun 2026
The TT Review, with Senior TT winner Dean Harrison and John McGuinness.
15 Oct 2026
The season two finale: Ryde v Redding.
The athlete
View profileCredits
NET Media
Brand, production, filming, editing and distribution
Hosts
Jack Burnicle and James Whitham
Next case study
The Other Side of the Hill
NET Media
Greg Minnaar
The Outside Line Podcast
A motorbike racing podcast with commentary duo Jack Burnicle and James Whitham, produced by NET Media from the first episode: two seasons, 27 episodes and more than 920,000 views on YouTube.
- Client or partner
- The Outside Line Podcast
- When
- May 2025 to October 2026
- What we did
- Brand, production, filming, editing, distribution
- Sport
- Motorsport
The brief
The Outside Line is a video and audio podcast about motorcycle racing, hosted by commentary duo Jack Burnicle and James Whitham. It draws on Whit's racing career and Jack's years in the commentary box, with guests from across the sport.
It started from nothing: no name, no channel and no audience. It needed an identity, a studio set-up and a release rhythm that could keep pace with a racing season.
Our role
NET's media team helped kick off the podcast and make its first season.
On Instagram
Outcome
Season one is complete, with episodes on YouTube and podcast platforms.
920K+
Views on YouTube
27
Episodes
11.2K
YouTube subscribers
Tell us what you have in mind
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