NET Media
The Other Side of the Hill
by
A five-part documentary series for YouTube that follows Greg Minnaar through the 2025 season, his first after retiring from World Cup racing, as Team Director of Norco Factory Racing.
Results
5
Episodes on YouTube
93,000+
Episode views by October 2026
4
Episodes covered by Pinkbike
The brief
Greg Minnaar is one of the most successful downhill racers of all time, with four world titles and a men's record 22 World Cup wins. He retired from World Cup racing in October 2024, and in 2025 his job changed completely. As Team Director of Norco Factory Racing he runs the whole programme, as he puts it, rather than racing in it.
The series set out to follow that change through a full season, and to show that the edge and focus that made Greg a champion matter just as much off the bike.
The thinking
What we made
Film and site
Visit the site
The launch
June
Transition from racer to Team Director
June
Track walks and line choice
July
Trackside mastery and data analysis
September
ADHD awareness, my story
December
2025 season review
The athlete
View profileThe Other Side of the Hill
A five-part documentary series for YouTube that follows Greg Minnaar through the 2025 season, his first after retiring from World Cup racing, as Team Director of Norco Factory Racing.
- Client or partner
- Greg Minnaar
- When
- 2025 season
- What we did
- Creative direction, Story development, Filming, Post-production, Release strategy
- Sport
- Mountain bike
The brief
Greg Minnaar is one of the most successful downhill racers of all time, with four world titles and a men's record 22 World Cup wins. He retired from World Cup racing in October 2024, and in 2025 his job changed completely. As Team Director of Norco Factory Racing he runs the whole programme, as he puts it, rather than racing in it.
The series set out to follow that change through a full season, and to show that the edge and focus that made Greg a champion matter just as much off the bike.
Our role
NET Media produced the series from the first idea to the last upload:
- Creative direction and the story arc: Greg's move from racer to Team Director, and how he leads
- Filming behind the scenes through the season, from workshop tuning to race-day strategy
- Editing, colour grading and sound design
- The release plan for each episode
Five episodes went out on Greg's YouTube channel through the 2025 season, each trailed with short vertical cuts.
The cameras go where fans can't: track walks, where Greg reads a course and helps his riders choose fast, safe lines, and the pits, where data, bike setup and feedback between riders and staff shape the next run. In episode 4 Greg talks openly about his ADHD diagnosis, and episode 5 looks back on the team's season.
As Greg put it when the first episode went out: “I thought I'd miss racing. But the gratification of helping someone else win supersedes any victory I ever had.”
On Instagram
Outcome
All five episodes are on Greg's YouTube channel. Pinkbike ran four of them as news stories, from the first episode in June to the season review on 31 December, and NSMB and ADHD Awareness Month both picked up episode 4.
The series shows a new chapter of Greg's career in his own words: a champion's competitive edge, now spent on helping his riders win.
5
Episodes on YouTube
93,000+
Episode views by October 2026
4
Episodes covered by Pinkbike
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